Some plant ideas. Others plant trees. Veritree? They plant trees and receipts, on chain, in the soil, and in your face with proof so irrefutable it’d make a forensic accountant sweat.
Born as an internal tool at tentree, the Canadian apparel brand that turned sustainability into a lifestyle flex, Veritree outgrew the label and spun out in 2022 like a mixtape that deserved its own headline slot. What started as a way to validate Tentree’s “10 trees per product” promise became a full-blown climate tech platform rebuilding our ecosystems one data-backed seedling at a time.
Now they’ve just locked in a $6.5M USD Series A round ($9.1M CAD) led by Pender Ventures, with the repeat backing of Diagram Ventures, Garage Capital, and Northside Ventures. Derrick Emsley (CEO & Co-Founder), David Luba (Head of Partnerships), Stephen Emsley (Director of Innovation), and Kalen Emsley, this founding crew isn’t just planting trees, they’re planting standards for the future of verified nature-based solutions.
The numbers don’t whisper, they roar. 52 million trees planted and verified. 7,855 hectares restored. 10 million+ tonnes of CO₂ to be sequestered. Nearly 300 corporate clients, from Samsung Electronics to the Cardano Foundation, already using Veritree to greenlight their ESG cred with hard data. The goal? One billion trees by 2030. No press releases, just progress.
And the tech? Picture this: AI backed bio acoustic monitors tracking bird populations. Blockchain integration (shoutout to Cardano) locking every planting claim into immutable trust. Their Smart Forest Design™ and ROOT systems pair LiDAR, drone footage, and real-time soild ata to track what most carbon offset programs just guess. You can’t fake biodiversity when it’s recorded in 4K from the canopy and the canopy mic.
This isn’t tree-planting cosplay. It’s ecological infrastructure, verified and scalable, headed to South America and Asia in Q4. The new funds will accelerate monitoring rollouts, expand global reach, and supercharge integrations that don’t just tick audit boxes, they redefine them.
Veritree isn’t riding the climate wave, they’re building the surfboards, mapping the swell, and teaching brands how to swim. Because accountability isn’t a feature. It’s the product.
Props to the crew, and especially Derrick Emsley, one of the few in this space who talks like a founder and executes like a field general.
Let’s connect and keep the momentum going across the tech ecosystem. Whether you’re a founder shaping the future, a leader driving change, a VC backing bold ideas, or an investor spotting the next big thing—together, we’re pushing boundaries. Proud to be building the future with you.
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Thank you, Vention. Without your support, none of this would be possible.