It’s 2025, and the crypto market feels like it’s stuck in a reboot of Groundhog Day, same players, same UX sins, same “decentralized” buzzwords wrapped in centralized wrappers. But now, a new player just stepped in with more than hype. True Markets isn’t just another name in the DeFi shuffle, it’s pushing the tempo, bringing real rhythm to the retail.
Co-founded in 2024 by Vishal K. Gupta and Patrick McCreary, two Wall Street-to-Web3 tacticians with a résumé that reads like a greatest hits of modern finance, the New York-based True Markets just locked in an $11M Series A, bringing their total to $20M. Led by Accomplice VC and RRE Ventures, with PayPal Ventures, Variant, Reciprocal Ventures, and returning champions Paxos Ventures and the Solana Foundation, this isn’t a “nice little raise.” It’s a bat signal.
Vishal Gupta knows exchanges. He’s run them at Coinbase, designed stablecoin strategy at Circle, and managed options at Goldman Sachs before crypto was cocktail party convo. Patrick McCreary? Built Coinbase’s International Exchange from scratch. They’ve shipped 7 matching engines. More importantly, they’ve lived through the market’s noise and decided to build signal.
Now the True Markets mobile app is live: non-custodial, Solana based, gasless, built to feel Web2 than Web3. But don’t confuse “clean UX” with compromise. Custody stays with you. Hosted wallets run through Turnkey. Price execution routes through Definitive. Paxos is on deck for custody and regulatory muscle.
Their institutional platform, TrueX, is already humming: 50K transactions/sec, cross-margined portfolios, 78% of trades settled in PYUSD. That’s not marketing, that’s muscle. You don’t get PayPal Ventures without making stablecoin infrastructure sing.
But what makes this more than a product launch is how they’re killing the inefficiencies others learned to ignore. Coinbase’s 1.5% spread? Gone. Ethereum’s 12-sec latency? Smoked by Solana’s sub-second finality. Robinhood’s pooled custody? Replaced with control. This isn’t DeFi theatre. It’s real trading for real users with real stakes.
And it’s not just U.S. retail. The roadmap? Bitcoin and Ethereum via wormhole bridges, Latin American expansion through local stablecoins, and tokenized real-world assets by Q4. That’s not ambition, it’s architecture.
True Markets isn’t trying to be the next Coinbase. They’re trying to be the AWS of crypto execution. Infrastructure first, ego second. The result? A liquidity router that skims 0.05% per trade and makes even suits look twice.
So, while others are still polishing pitch decks filled with vibes and vapor, Vishal and Patrick just dropped a working product, a clear market strategy, and a raise that says, “We’re not here to participate. We’re here to take over.”
Let’s connect and keep the momentum going across the tech ecosystem. Whether you’re a founder shaping the future, a leader driving change, a VC backing bold ideas, or an investor spotting the next big thing—together, we’re pushing boundaries. Proud to be building the future with you.
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