FA Company Spotlight: Pebble

When Aaron Jordan couldn’t track the money moving through his own festival marketplace, he didn’t pivot, he pounced. The kind of pounce that turns pain into platform. That’s Pebble: not a product born in a pitch deck, but forged in the chaos of 10,000+ attendees, 80 vendors, and zero visibility into who paid what, when, or why.

Miami roots. Louisville grit. Pebble was founded in 2023 by Aaron Jordan, a festival architect, community builder, and Sony-trained marketer with two culturally seismic events under his belt: the Louisville Juneteenth Festival and HIPHOUSE. He knew how to drive traffic. Now he’s making sure organizers get paid for it.

Pebble isn’t just another “Event Tech” solution. This is marketplace intelligence, built for the booths, not the ballroom. A single dashboard to register vendors, assign booths, upload docs, process payments, and soon, plug in POS systems to track sales in real-time. From farmers’ markets to cultural fests, if money’s moving under a tent, Pebble’s the one watching the ledger.

And the industry’s watching Pebble. Selected from over 300 founders by Nex Cubed. Fast-tracked through ElevateA, Built in Miami, and the Black Ambition Fundable Founders Lab. Aaron Jordan’s playing chess on five accelerator boards at once and collecting capital while he’s at it.

Pebble’s edge isn’t just technical, it’s tactical. While competitors optimize ticketing and check-ins, Pebble owns the vendor lane. It's monetization, operationalized. Real-time analytics, streamlined comms, and a POS system that puts organizers in the CFO seat.

Jordan’s not just building tech, he’s building equity. As a Black founder backed by programs rooted in representation, Pebble is proof that access plus insight equals momentum. That includes city support through Venture Miami and recognition from the Miami-Dade Beacon Council. This isn’t bootstrap theater. It’s system design, grounded in experience.

With platform launch weeks away, and real-world testing set for HIPHOUSE and Louisville Juneteenth, Pebble’s about to turn vendor chaos into clean margin. The $16B event software market hasn’t met a player like this.

Aaron Jordan’s betting on every organizer who ever had to chase down a payment while coordinating port-a-potties. Pebble gives them leverage.

If you run events, fund fintech, or just know what it means to build from the ground up, pay attention.

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