Equitage Ventures - Debut Fund
$47.3M Raised
It took two years, a few bruises, and the kind of grit Wall Street bankers like to pretend they have, but Equitage Ventures just closed its debut fund at $47.3 million. And in the AgeTech game, this is more than a funding milestone, it’s a signal flare from the Rockies saying: “Aging isn’t a problem. It’s the next trillion-dollar opportunity.”
Let’s call it what it is: the senior care space has been stuck in dial-up while the rest of healthcare moved to fiber. But now, backed by one of the most experienced teams in the sector, Equitage is building the pipes, platforms, and playbooks (the real kind) to bring scale, dignity, and tech-driven sanity to a space long neglected by Silicon Valley. Founded by Russell Hirsch, MD, PhD, a triple-threat VC with a résumé that reads like a healthcare tech cheat code, Adam Kaplan, the operator's operator behind Solera Senior Living, and Daniel Kaplan, whose investment instincts were forged at Generator Ventures and tempered by frontline time at ClearCare, this firm doesn’t just talk about solving aging. They’ve lived it.
Equitage isn’t some generic check-writing shop. It’s a strategic command center with distribution muscle, domain fluency, and a dirty-hands approach to scaling companies that actually solve something. Their LPs? A who's-who from across the senior care continuum: senior living operators, home health agencies, a publicly traded healthcare tech firm, a REIT with real teeth, and a Japanese conglomerate that doesn’t show up unless it smells billion-dollar upside. That’s not just capital, it’s validation, pipeline, and built-in feedback loops from the customers everyone else is still trying to cold email.
And let’s talk strategy. While most funds are still chasing “digital health” like it’s 2017, Equitage is mapping out transformation across every corner of aging. Think compliance automation, passive monitoring, oral health (finally), dementia and behavioral solutions, care navigation, and family support platforms, because the caregiver economy is the shadow GDP no one sees coming. This is not just a bet on tech. It’s a bet on infrastructure, on building the scaffolding that will carry an aging population through the next 50 years of healthcare.
The team’s track record already includes names like IntelyCare, Post Acute Analytics, and VyncaCare. But what’s more interesting is how they operate: close to the ground, deep in the weeds, and always with the “voice of the customer in their ear.” That’s not some tagline, it’s a tactical framework. They’ve built this fund by talking to the buyers before they placed a single bet. That’s why they’ll win.
So yeah, the name “Equitage” isn’t just a clever mix of equity and age. It’s a promise. A commitment to bringing balance, access, and firepower to a market everyone talks about, but few truly understand. This isn’t about growing fast and flipping out. It’s about slow roots and serious staying power, just like the Bristlecone Pine that inspired their journey. The oldest living organism on Earth… still thriving. Aging done right.
Let’s connect and keep the momentum going across the tech ecosystem. Whether you’re a founder shaping the future, a leader driving change, a VC backing bold ideas, or an investor spotting the next big thing—together, we’re pushing boundaries. Proud to be building the future with you.
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