Eagle Merchant Partners - Fund II

$41M Raised

When a firm named Eagle Merchant Partners lands $415 million in seven months, you don’t ask if they fly, you ask how high.

Atlanta-based Eagle Merchant Partners just pulled off what most firms only talk about in pitch decks, closing Fund II at $415M, oversubscribed, and soaring past its hard cap in under seven months. No gimmicks, no fanfare, just sharp execution, relentless discipline, and the kind of deal velocity that tells LPs they’re not here to play house, they’re here to build empires. That kind of raise doesn’t happen unless you’ve got the track record, receipts, and sector scars to prove it.

Founders Stockton Croft and Bill Lundstrom have been playing the long game since 2013. Croft, Wharton MBA PE/VC Club, Palmer Scholar, 30 years deep in the game, moves like a general in the multiunit trenches. Lundstrom handles governance like a sniper with a calculator: precise, quiet, and devastatingly effective. They don’t chase headlines. They build platform companies, 16 and counting, and they back founders with the operational firepower to turn regional brands into category dominators.

Let’s talk portfolio. Caliber Car Wash? Scaled and sold. The Recreational Group? Acquired by Sentinel. United PF Ltd, AYA Medical , Code Ninjas, each one a masterclass in what happens when you mix strategy with sweat equity. And now with Fund II, they’re doubling down on the Southeast. Not because it’s trendy, but because it’s fragmented, founder-rich, and frothing with overlooked opportunity. 90% of their deals live there, and that’s not a stat, it’s a statement.

This isn’t about financial engineering. It’s not about dressing up balance sheets to get a quick flip. Eagle plugs in real operators, builds real infrastructure, and helps founder-led teams mature into machines. Think C-suite upgrades, geographic growth, strategic acquisitions. It’s chess with a Southern drawl, and they’ve got the board memorized.

Recognition? Sure, Inc. Magazine named them a Founder-Friendly Investor four years running. But the real validation came from LPs, who lined up to get in on this fund. Piper Sandler and Aviditi Advisors helped close it, Kirkland & Ellis handled legal. All buttoned up. No loose threads.

Eagle Merchant Partners isn’t flying under the radar, they are the radar. And with $681 million now under management, a lean squad of under 25 pros, and deals humming across franchise, multi-unit, and commercial service sectors, they’re not just backing founders. They’re building the Southeast’s next generation of power players.

Let’s connect and keep the momentum going across the tech ecosystem. Whether you’re a founder shaping the future, a leader driving change, a VC backing bold ideas, or an investor spotting the next big thing—together, we’re pushing boundaries. Proud to be building the future with you.

Let’s connect on LinkedIn and Twitter (X), and keep the conversation going.

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